Who
Be
Are

Our Story

Mark, the Evangelist, was a little lost; a head full of ideas and stuck up in the stars, he had visions of a team of awesome people who could build a better world. Colette, the Beauty, was ripping up trees from London to Nottingham, as she ever so effortlessly does.

Worlds Collide

Then the stars aligned, meaning they could have a go at making a dent together, and they just clicked from Day 1. Through the highs and the lows, they never gave up. With only £11.08 in their bank account and dusting off the CV, they worked harder and harder until they made it.

Today

Today, Be is launching white-hot beauty products with the support of a £100m DRTV company. Sometimes, the Evangelist in us, i.e. Mark, need to be reined in, toned down and dialled back. Sometimes, the Beauty in us, i.e. Colette, needs a subtle shake, and a squeeze or two. But every day, we get sharper on why we exist and how we strive towards our mission of being the World’s ‘red lipstick’. What’s even better is that we are just loving what we do, because we are doing what we love.

Be for Beauty

Peeps be like

People are the beginning, end, and everything we do in between. Check out our stellar peeps...

Mark Curry

Colette Newberry

Paige Harris

Ian Baker

Mark Curry

Ex Science Teacher, Mars, Boots

Chief Evangelist… Making sure Be is a living, breathing beautiful thing and interacts with the outside World to do only amazing things

PEEPS
Thomas Edison, Hugh Macleod, Michelangelo, Pharrel Williams, Mr Singleton

INSPIRATION
Never settling, Anyone who starts something, Anyone who takes a leap, Pi (you know 3.1415926….), resplendent vistas, Completely selfless actions, Unadulterated passion, the team (everyday) & my beautiful daughter Grace

MOST LIKE TO BE SEEN
In brogues, blue chinos, jumper & tweed

MOST LIKELY TO BE SAYING
The C bomb, F* or a strange horse-like noise

Colette Newberry

Ex Singer, Dancer, Boots & Wah

Beauty Evangelist… Making sure Be is fulfills our mission through the power of our brands we create for the World

PEEPS
Elon Musk, Her network of women and people that leap

INSPIRATION
Music, Art, Creation, The underdog,

MOST LIKE TO Be SEEN
On holiday somewhere with Prosecco in hand

MOST LIKELY TO Be SAYING
Bullshit, genuinely.

Paige Harris

Brand Evangelist… Making sure our Be Brands plays their role in the everyday life of our current and future TriBes

PEEPS
My Mum: she makes the world a happier place. My Dad's hard work ethic and devotion to family. My girlfriends, AKA my soul mates: with these by my side, life is fucking awesome. My close colleagues, who are shit hot at what they do.

INSPIRATION
Music: bringing people together and creating unforgettable moments. Fashion, style, uniqueness. Happiness.

MOST LIKE TO Be SEEN
Sipping prosecco chasing the last ray of sun. Dancing the day away at a festival. At home, with my family in uncontrollable fits of laughter.

MOST LIKELY TO Be SAYING
Why do I never know when to call it a night?! Shit, there's an Asos sale. I'll start saving next month...

Ian Baker

Partner Evangelist… Making sure Be is available for our tribe to buy anywhere in the world.

PEEPS

Awesome collection of friends and an amazing family

INSPIRATION

From people that try without fear of failure and from those who succeed when told they won’t.

MOST LIKE TO Be SEEN

Doing some kind of sport, or holding a beer

MOST LIKELY TO Be SAYING

Just one more thing