Mark, the Evangelist, was a little lost; a head full of ideas and stuck up in the stars, he had visions of a team of awesome people who could build a better world. Colette, the Beauty, was ripping up trees from London to Nottingham, as she ever so effortlessly does.
Then the stars aligned, meaning they could have a go at making a dent together, and they just clicked from Day 1. Through the highs and the lows, they never gave up. With only £11.08 in their bank account and dusting off the CV, they worked harder and harder until they made it.
Today, Be is launching white-hot beauty products with the support of a £100m DRTV company. Sometimes, the Evangelist in us, i.e. Mark, need to be reined in, toned down and dialled back. Sometimes, the Beauty in us, i.e. Colette, needs a subtle shake, and a squeeze or two. But every day, we get sharper on why we exist and how we strive towards our mission of being the World’s ‘red lipstick’. What’s even better is that we are just loving what we do, because we are doing what we love.
Be for Beauty
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